#UnawkwardTheAwkward, UK
No awkward Mum chat.
Just real talk, from real people.
Just real talk, from real people.
Sex can be hard to talk about
when no one talks about it.
That's why the collaboration of Axe -
the brand that gets guys closer - with the
Netflix series Sex Education, feels sooo good.
We created a "book" on Instagram stories called
"Bringing Up Men" that features real life fails in love,
sex and dating to encourage guys to feel more
comfortable to #UnawkwardTheAwkward.
when no one talks about it.
That's why the collaboration of Axe -
the brand that gets guys closer - with the
Netflix series Sex Education, feels sooo good.
We created a "book" on Instagram stories called
"Bringing Up Men" that features real life fails in love,
sex and dating to encourage guys to feel more
comfortable to #UnawkwardTheAwkward.
Agency: 72andSunny AMS
Role: Senior Art Director / Designer
Partners: KC Hong & Jonay Urbin
Assets: 5 stories for Instagram