#UnawkwardTheAwkward, UK

No awkward Mum chat.
Just real talk, from real people.
Sex can be hard to talk about
when no one talks about it.
That's why the collaboration of Axe -
the brand that gets guys closer - with the
Netflix series Sex Education, feels sooo good.

We created a "book" on Instagram stories called
"Bringing Up Men" that features real life fails in love,
sex and dating to encourage guys to feel more
comfortable to #UnawkwardTheAwkward.

Agency: 72andSunny AMS
Role: Senior Art Director / Designer
Partners: KC Hong & Jonay Urbin

Assets: 5 stories for Instagram
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