#OpenLikeNeverBefore, Global
What if the new normal ain’t
the normal we knew?
And we can’t just do what
we’d formerly do?
the normal we knew?
And we can’t just do what
we’d formerly do?
This project came from Coca-Cola's initial desire to
respond to the COVID-19 pandemic and evolved
into a new global brand platform.
How does a brand like Coke talk about an ongoing
event that acknowledges the current human
condition but still remain hopeful and true
to the brand?
We collaborated with George The Poet
(a spoken word artist known
for his social and cultural commentary).
Together we shaped a poem that spoke about the
positive truths and shifts in perspectives when people
are more open to one another and themselves.
respond to the COVID-19 pandemic and evolved
into a new global brand platform.
How does a brand like Coke talk about an ongoing
event that acknowledges the current human
condition but still remain hopeful and true
to the brand?
We collaborated with George The Poet
(a spoken word artist known
for his social and cultural commentary).
Together we shaped a poem that spoke about the
positive truths and shifts in perspectives when people
are more open to one another and themselves.
A feat in production itself, this film was made remotely,
(shot in over 5 countries) in just 4 weeks from
start to finish.
(shot in over 5 countries) in just 4 weeks from
start to finish.
CLIO AWARDS
Silver - Film over 60 sec.
Bronze - Film craft - Copywriting
Bronze - Film craft - Editing
Bronze - Film craft - Licensed music
Shortlist - Film craft - Cinematography
Shortlist - Film craft - Direction
Silver - Film over 60 sec.
Bronze - Film craft - Copywriting
Bronze - Film craft - Editing
Bronze - Film craft - Licensed music
Shortlist - Film craft - Cinematography
Shortlist - Film craft - Direction
WEBBY AWARDS
Best Writing and Short Form (branded)
Best Writing and Short Form (branded)
EPICA AWARDS
Bronze - Film - non alcoholic drinks
Bronze - Film - non alcoholic drinks
LOVIE FINALIST
Advertising - Food & Beverage
Video - Food & Drink
Performance & Craft - Best Editing
Advertising - Food & Beverage
Video - Food & Drink
Performance & Craft - Best Editing
Role: Senior Art Director / Designer
Partner: Constanze Bilogan
Assets: Film for VOD, YouTube, Instagram
