The "Pup-Up", USA
Who's a good shopper?
Who's a good shopper?
Dogs and their owners are known for having
similar vibes but what if we took this to
matchy-matchy heaven?
Quirky Swedish bank Klarna wanted to tap into
the million dollar pet retail market in the USA,
so we teamed up with The Glue Society to create
the world’s first ‘Pup-up’ grooming salon for dogs
AND their owners in the Big Apple.
similar vibes but what if we took this to
matchy-matchy heaven?
Quirky Swedish bank Klarna wanted to tap into
the million dollar pet retail market in the USA,
so we teamed up with The Glue Society to create
the world’s first ‘Pup-up’ grooming salon for dogs
AND their owners in the Big Apple.
Over three days we invited some of the hottest doggies
on the internet (and their humans) to be
pampered and styled to doggle-ganger perfection.
They were then immortalised in
their very own glam shots.
on the internet (and their humans) to be
pampered and styled to doggle-ganger perfection.
They were then immortalised in
their very own glam shots.
The event was so popular it was covered by
multiple media channels including the evening news!
Agency: 72andSunny AMS
Role: Senior Art Director / Designer
Partner: Sarah Hardcastle
multiple media channels including the evening news!
Agency: 72andSunny AMS
Role: Senior Art Director / Designer
Partner: Sarah Hardcastle
Assets: Canine/human friendly grooming salon,
portrait photography, content for Instagram and film for YouTube
portrait photography, content for Instagram and film for YouTube
Film | "The Klarna Pup-Up" salon.
