Girls are born storytellers,
needing only the smallest spark to ignite their imagination.
needing only the smallest spark to ignite their imagination.
LEGO® Friends wanted to celebrate this with their 2025 play set launch
by tapping into the magic that makes these sets truly special: their tiny, cute details.
by tapping into the magic that makes these sets truly special: their tiny, cute details.
Forget grand narratives.
We focused on zooming in on the mini touches that girls L.O.V.E.
From the cutesy candy to the resident grumpy cat (charming poop included!).
We focused on zooming in on the mini touches that girls L.O.V.E.
From the cutesy candy to the resident grumpy cat (charming poop included!).
We translated all of this into a colourful and quirky film that highlights
the endless adventure to be discovered.
Where every hidden detail unlocks a new idea.
Since the best stories are the ones built by you, brick by brick.
the endless adventure to be discovered.
Where every hidden detail unlocks a new idea.
Since the best stories are the ones built by you, brick by brick.
Agency: OLA
Role: Senior Art Director
Team
Creative Director: Pia Chaudhuri
Writer: Darren Tan
Role: Senior Art Director
Team
Creative Director: Pia Chaudhuri
Writer: Darren Tan
Assets: Films for TVD, OLV, YouTube, Instagram