Safety Never Stops, EMEA
Uber is constantly setting new
standards for safety and leads
the way with innovations -
that nobody knows about.
Uber is constantly setting new
standards for safety and leads
the way with innovations -
that nobody knows about.
A campaign was needed to spread the message of
Uber’s commitment to safety and showcase
their range of innovative features.
However we wanted to avoid the typically cut
and dried approach to safety and looked to the
airline industry for inspiration and created the
“in-ride" safety film: “Safety Never Stops”.
We even screened the film on planes before landing.
We also wrote, produced and edited the film with
a unique "modular" approach.
This was due to many different markets with
individual needs. The result was a suite of films with
the same overarching narrative but with
differing combinations of features to suit.
Uber’s commitment to safety and showcase
their range of innovative features.
However we wanted to avoid the typically cut
and dried approach to safety and looked to the
airline industry for inspiration and created the
“in-ride" safety film: “Safety Never Stops”.
We even screened the film on planes before landing.
We also wrote, produced and edited the film with
a unique "modular" approach.
This was due to many different markets with
individual needs. The result was a suite of films with
the same overarching narrative but with
differing combinations of features to suit.
Agency: 72andSunny AMS
Role: Senior Art Director / Designer
Partner: Frenkel Schönfeld
Assets: 10 Films across EMEA for TV, VOD, In Flight, YouTube, Instagram
Film 3/10 | "Safety Never Stops"
Case Study | "Safety Never Stops"