Natural Optimism Idents, UK

What can go right?
Zurich needed an extensive suite of idents for their
sponsorship of Sky Nature and National Geographic.
Their new brand voice - one of positivity in the midst of
fear mongering - was what we wanted to tap into.
To connect the insurance brand to these channels
we found that their values - togetherness,
reliability, determination and caring for one another –
also could be found in the natural world.
Agency: 72andSunny AMS
Role: Senior Art Director / Designer
Partner: Craig Hanratty

Assets: 18 Films + templates for VOD, YouTube
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Film | "Jellyfish"
Film | "Monkey"
Film | "Chameleon"
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