Natural Optimism Idents, UK
What can go right?
Zurich needed an extensive suite of idents for their
sponsorship of Sky Nature and National Geographic.
Their new brand voice - one of positivity in the midst of
fear mongering - was what we wanted to tap into.
sponsorship of Sky Nature and National Geographic.
Their new brand voice - one of positivity in the midst of
fear mongering - was what we wanted to tap into.
To connect the insurance brand to these channels
we found that their values - togetherness,
reliability, determination and caring for one another –
also could be found in the natural world.
we found that their values - togetherness,
reliability, determination and caring for one another –
also could be found in the natural world.
Agency: 72andSunny AMS
Role: Senior Art Director / Designer
Partner: Craig Hanratty
Assets: 18 Films + templates for VOD, YouTube
Role: Senior Art Director / Designer
Partner: Craig Hanratty
Assets: 18 Films + templates for VOD, YouTube
Film | "Jellyfish"
Film | "Monkey"
Film | "Chameleon"